My movie was based on the recycling of plastic. After watching documentaries on plastic waste I came to realise that plastic waste and poses much threat on our environment and those who live in it.
While brainstorming I came up with the idea of Barbie. Barbie is the epitome of plastic. MTV has a target market of mainly older teens, who don’t play with Barbie anymore so I felt that using Barbie in my movie could possibly be quite random and light hearted - which goes with the theme of MTV.
My idea is based around a dorky, big afro guy (sort of like Napoleon Dynamite ) who sneaks around to his sisters bedroom and rummages through all her unused storage under her bed to find her Barbie dolls. He plays around with them and acts out random scenes. The slogan is ‘Recycle Old Plastic’ - which relates to our generation and the MTV target market generation because most of us do still have Barbie dolls but we don’t use them. But in general it promotes recycling of plastic and will hopefully plant a seed in the mind of its viewer to be conscious of this. In the end there is an image of two bins, one for paper and one for plastic and the Barbies are shown in the plastic bin as being recycled.
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