Hang Ten

One minute movie and Viral Campaign

We were given our first briefing of 2011 and were required to create a one minute movie, in a team! I was quite excited and a bit nervous of what to expect, as we hadn’t ventured in this direction yet. Our movie had to have a concept of Anti-Design….. What!!? First arguing the point in my head and secondly,constantly trying to think of how we were going to create something of this nature… eventually we found our way!

Our Idea started off with chewing Gum! And ended, stuck underneath the desk in an office cubicle... 

Here is a sneak peek of our movie...

We then had to design the Cd, Cd cover, posters and a viral campaign to market our movie.

These were one group of posters I designed. The colours are very bright like that of bubble gum, I think this will create interest amongst viewers aswell as the little chew, pop and create icons. The blog address was included at the bottom so that people could go and find out more about the movie Chew Pop Create.

I then decide to take some interesting photos of a girl with gum stuck in her hair. Attached to the gum is a tag with Chew Pop Create on it. Another cause for interest which people will hopefully want to investigate further. These also with a blog address . These were my favourite!! part of my project.

The Cd cover design was based on this image, with an illustration of the bubblegum being stuck in her hair with the tag attached. The first group of posters were also based on my Cd cover front..

My viral campaign consisted of my posters being stuck in public places. They were placed on notice boards at universities, bus shelters, in advertising boards on the back of toilet doors at malls, nightclubs and universities.I also designed stickers which could be placed on cars etc. with our blog address on them, which could be seen by many people while being stuck in traffic. 

I then designed t-shirts and shopping/ carry bags with my Chew Pop Create logo on them aswell as the blog address.

I wanted this campaign to be very colourful and exciting as I felt it would appeal 'more' to a younger target market (University students, high school students etc.)  Although it wouldn't be too restricted to just young people.